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- Judul
- CRM unplugged : releasing CRM?s strategic value
- Pengarang
- Bligh, Philip; Turk, Douglas
- No. Panggil
- eBIS-09070219
- Penerbit
- Hoboken, New Jersey
- Tahun
- 2004
- Subjek
- 1440;1441
Metadata Lengkap
| 041Kode Bahasa | eng |
|---|---|
| 090No. Panggil Setempat | eBIS-09070219 |
| 100Entri Utama Nama orang | 1438;1439 |
| 245Judul Utama | CRM unplugged : releasing CRM?s strategic value |
| 260aTempat Terbit | Hoboken, New Jersey |
| 260bPenerbit | John Wiley & Sons |
| 260cTahun Terbit | 2004 |
| 520Abstrak | Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. |
| 590Sumber Koleksi | http://gigapedia.org |
| 650Subjek Topik | 1440;1441 |
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|---|---|---|---|
| Tidak ada eksemplar aktif. | |||
Abstrak
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
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Sitasi Cepat
APA
1438;1439. (2004). CRM unplugged : releasing CRM?s strategic value. Hoboken, New Jersey : John Wiley and Sons
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