Cover tidak tersedia
- Judul
- Understanding brands
- Pengarang
- Cheverton, Peter
- No. Panggil
- eBIS-09070266
- Penerbit
- Kogan Page
- Tahun
- 2006
- Subjek
- 30220
Metadata Lengkap
| 041Kode Bahasa | eng |
|---|---|
| 090No. Panggil Setempat | eBIS-09070266 |
| 100Entri Utama Nama orang | 1565 |
| 245Judul Utama | Understanding brands |
| 260aTempat Terbit | London |
| 260bPenerbit | Kogan Page |
| 260cTahun Terbit | 2006 |
| 520Abstrak | Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business. |
| 590Sumber Koleksi | http://gigapedia.org |
| 650Subjek Topik | 30220 |
Eksemplar / Ketersediaan
| No. Panggil | No. Induk | Barcode | Status |
|---|---|---|---|
| eBIS-09070266 | eBIS-09070266 | TERSEDIA |
Abstrak
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
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