APA Format

1665;1666. (2005). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston : Harvard Business School Press

MLA Format

1665;1666. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston : Harvard Business School Press, 2005

Chicago Format

1665;1666. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston : Harvard Business School Press, 2005

Australian/Harvard Format

1665;1666. 2005. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Harvard Business School Press Boston