Public relations strategy : a managerial approach / Sandra Oliver
No. Panggil : | eBIS-09070553 |
Nama Orang : | Oliver, Sandra |
Subjek : | |
Penerbitan : | London : Kogan Page, 2007 |
Bahasa : | eng |
ISBN : | |
Edisi : | |
Catatan Umum : | |
Sumber Koleksi : | http://www.gigapedia.org |
Lembaga Pemilik : | none |
No. Panggil | No. Barkod | Ketersediaan |
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eBIS-09070553 | 05-20-90060394 | TERSEDIA |
Ulasan: |
Tidak ada ulasan pada koleksi ini: 36240 |
This second edition outlines everything one needs to create a 21st-century public relations strategy, with international case studies from companies in the U.S., Spain, South Africa, Indonesia, and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch, and the Marriott Hotel Group.
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