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The tipping point: how little things can make a big difference / Malcolm Gladwell

No. Panggil : eBIS-09070276
Nama Orang : Gladwell, Malcolm
Subjek :
  1. Social psychology
  2. Contagion (Social psychology)
Penerbitan : Boston : Little, Brown, 2000
Bahasa : eng
ISBN :
Edisi :
Catatan Umum :
Sumber Koleksi : http://gigapedia.org
Lembaga Pemilik : none
No. Panggil No. Barkod Ketersediaan
eBIS-09070276 05-20-14974484 TERSEDIA
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The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and How of crime waves, or, for that matter, the transformation ot unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.
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