APA Format

1438. (2004). CRM Unplugged : releasing CRM’s strategic value. New Jersey : John Wiley and Sons

MLA Format

1438. CRM Unplugged : releasing CRM’s strategic value. New Jersey : John Wiley and Sons, 2004

Chicago Format

1438. CRM Unplugged : releasing CRM’s strategic value. New Jersey : John Wiley and Sons, 2004

Australian/Harvard Format

1438. 2004. CRM Unplugged : releasing CRM’s strategic value. John Wiley and Sons New Jersey