APA Format

1601;1602. (2004). Data mining techniques : for marketing, sales, and customer relationship management. Indianapolis, Ind. : Wiley Publishing

MLA Format

1601;1602. Data mining techniques : for marketing, sales, and customer relationship management. Indianapolis, Ind. : Wiley Publishing, 2004

Chicago Format

1601;1602. Data mining techniques : for marketing, sales, and customer relationship management. Indianapolis, Ind. : Wiley Publishing, 2004

Australian/Harvard Format

1601;1602. 2004. Data mining techniques : for marketing, sales, and customer relationship management. Wiley Publishing Indianapolis, Ind.