APA Format
1601;1602. (2004). Data mining techniques : for marketing, sales, and customer relationship management. Indianapolis, Ind. : Wiley Publishing
MLA Format
1601;1602. Data mining techniques : for marketing, sales, and customer relationship management. Indianapolis, Ind. : Wiley Publishing, 2004
Chicago Format
1601;1602. Data mining techniques : for marketing, sales, and customer relationship management. Indianapolis, Ind. : Wiley Publishing, 2004
Australian/Harvard Format
1601;1602. 2004. Data mining techniques : for marketing, sales, and customer relationship management. Wiley Publishing Indianapolis, Ind.