APA Format
15318. (2005). Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy. New York : McGraw-Hill
MLA Format
15318. Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy. New York : McGraw-Hill, 2005
Chicago Format
15318. Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy. New York : McGraw-Hill, 2005
Australian/Harvard Format
15318. 2005. Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy. McGraw-Hill New York