APA Format
15314;15315. (2004). The Consumer...or else!: consumer-centric business paradigms. New York : International Business Press
MLA Format
15314;15315. The Consumer...or else!: consumer-centric business paradigms. New York : International Business Press, 2004
Chicago Format
15314;15315. The Consumer...or else!: consumer-centric business paradigms. New York : International Business Press, 2004
Australian/Harvard Format
15314;15315. 2004. The Consumer...or else!: consumer-centric business paradigms. International Business Press New York