APA Format
37908. (2007). I win, You win: The essential guide to principled negotiation. London : A and C Black
MLA Format
37908. I win, You win: The essential guide to principled negotiation. London : A and C Black, 2007
Chicago Format
37908. I win, You win: The essential guide to principled negotiation. London : A and C Black, 2007
Australian/Harvard Format
37908. 2007. I win, You win: The essential guide to principled negotiation. A and C Black London