APA Format
35770. (2006). Competitive strategy for media firms : strategic and brand management in changing media markets. New Jersey : Lawrence Erlbaum Associates, Inc.
MLA Format
35770. Competitive strategy for media firms : strategic and brand management in changing media markets. New Jersey : Lawrence Erlbaum Associates, Inc., 2006
Chicago Format
35770. Competitive strategy for media firms : strategic and brand management in changing media markets. New Jersey : Lawrence Erlbaum Associates, Inc., 2006
Australian/Harvard Format
35770. 2006. Competitive strategy for media firms : strategic and brand management in changing media markets. Lawrence Erlbaum Associates, Inc. New Jersey