APA Format
2319. (c2003). Value-based marketing for bottom-Line success: 5 steps to creating customer value. New York : McGraw-Hill
MLA Format
2319. Value-based marketing for bottom-Line success: 5 steps to creating customer value. New York : McGraw-Hill, c2003
Chicago Format
2319. Value-based marketing for bottom-Line success: 5 steps to creating customer value. New York : McGraw-Hill, c2003
Australian/Harvard Format
2319. c2003. Value-based marketing for bottom-Line success: 5 steps to creating customer value. McGraw-Hill New York