APA Format

2319. (c2003). Value-based marketing for bottom-Line success: 5 steps to creating customer value. New York : McGraw-Hill

MLA Format

2319. Value-based marketing for bottom-Line success: 5 steps to creating customer value. New York : McGraw-Hill, c2003

Chicago Format

2319. Value-based marketing for bottom-Line success: 5 steps to creating customer value. New York : McGraw-Hill, c2003

Australian/Harvard Format

2319. c2003. Value-based marketing for bottom-Line success: 5 steps to creating customer value. McGraw-Hill New York