APA Format

30250. (2000). Advertising and the mind of the consumer : what works, what doesn?t and why. London : Kogan Page

MLA Format

30250. Advertising and the mind of the consumer : what works, what doesn?t and why. London : Kogan Page, 2000

Chicago Format

30250. Advertising and the mind of the consumer : what works, what doesn?t and why. London : Kogan Page, 2000

Australian/Harvard Format

30250. 2000. Advertising and the mind of the consumer : what works, what doesn?t and why. Kogan Page London