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Data mining techniques : for marketing, sales, and customer relationship management - Berry, Michael J. A.: Linoff, Gordon. - 30234 - eBIS-09070279 - Wiley Publishing - 2004

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APA Format

30233. (2004). Data mining techniques : for marketing, sales, and customer relationship management. Indianapolis, Ind. : Wiley Publishing

MLA Format

30233. Data mining techniques : for marketing, sales, and customer relationship management. Indianapolis, Ind. : Wiley Publishing, 2004

Chicago Format

30233. Data mining techniques : for marketing, sales, and customer relationship management. Indianapolis, Ind. : Wiley Publishing, 2004

Australian/Harvard Format

30233. 2004. Data mining techniques : for marketing, sales, and customer relationship management. Wiley Publishing Indianapolis, Ind.