APA Format
988. (2003). Marketing insights from A to Z : 80 concepts every manager needs to know. Hoboken, New Jersey. : John Wiley and Sons
MLA Format
988. Marketing insights from A to Z : 80 concepts every manager needs to know. Hoboken, New Jersey. : John Wiley and Sons, 2003
Chicago Format
988. Marketing insights from A to Z : 80 concepts every manager needs to know. Hoboken, New Jersey. : John Wiley and Sons, 2003
Australian/Harvard Format
988. 2003. Marketing insights from A to Z : 80 concepts every manager needs to know. John Wiley and Sons Hoboken, New Jersey.