APA Format

988. (2003). Marketing insights from A to Z : 80 concepts every manager needs to know. Hoboken, New Jersey. : John Wiley and Sons

MLA Format

988. Marketing insights from A to Z : 80 concepts every manager needs to know. Hoboken, New Jersey. : John Wiley and Sons, 2003

Chicago Format

988. Marketing insights from A to Z : 80 concepts every manager needs to know. Hoboken, New Jersey. : John Wiley and Sons, 2003

Australian/Harvard Format

988. 2003. Marketing insights from A to Z : 80 concepts every manager needs to know. John Wiley and Sons Hoboken, New Jersey.