APA Format

1012. (2003). Advertising and promotion : an integrated marketing communication perspective. New York, NY : McGraw-Hill

MLA Format

1012. Advertising and promotion : an integrated marketing communication perspective. New York, NY : McGraw-Hill, 2003

Chicago Format

1012. Advertising and promotion : an integrated marketing communication perspective. New York, NY : McGraw-Hill, 2003

Australian/Harvard Format

1012. 2003. Advertising and promotion : an integrated marketing communication perspective. McGraw-Hill New York, NY