APA Format
1012. (2003). Advertising and promotion : an integrated marketing communication perspective. New York, NY : McGraw-Hill
MLA Format
1012. Advertising and promotion : an integrated marketing communication perspective. New York, NY : McGraw-Hill, 2003
Chicago Format
1012. Advertising and promotion : an integrated marketing communication perspective. New York, NY : McGraw-Hill, 2003
Australian/Harvard Format
1012. 2003. Advertising and promotion : an integrated marketing communication perspective. McGraw-Hill New York, NY