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- Judul
- Public relations strategy : a managerial approach
- Pengarang
- Oliver, Sandra.
- No. Panggil
- eBIS-09070553
- Penerbit
- London
- Tahun
- 2007
- Subjek
- 2427
Metadata Lengkap
| 041Kode Bahasa | eng |
|---|---|
| 090No. Panggil Setempat | eBIS-09070553 |
| 100Entri Utama Nama orang | 2426 |
| 245Judul Utama | Public relations strategy : a managerial approach |
| 260aTempat Terbit | London |
| 260bPenerbit | Kogan Page |
| 260cTahun Terbit | 2007 |
| 520Abstrak | This second edition outlines everything one needs to create a 21st-century public relations strategy, with international case studies from companies in the U.S., Spain, South Africa, Indonesia, and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch, and the Marriott Hotel Group. |
| 590Sumber Koleksi | http://www.gigapedia.org |
| 650Subjek Topik | 2427 |
Eksemplar / Ketersediaan
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|---|---|---|---|
| Tidak ada eksemplar aktif. | |||
Abstrak
This second edition outlines everything one needs to create a 21st-century public relations strategy, with international case studies from companies in the U.S., Spain, South Africa, Indonesia, and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch, and the Marriott Hotel Group.
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APA
2426. (2007). Public relations strategy : a managerial approach. London : Kogan Page
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