APA Format

16384. (2006). Unleashing the power of PR : a contrarian’s guide to marketing and communication. San Francisco : John Wiley and Sons

MLA Format

16384. Unleashing the power of PR : a contrarian’s guide to marketing and communication. San Francisco : John Wiley and Sons, 2006

Chicago Format

16384. Unleashing the power of PR : a contrarian’s guide to marketing and communication. San Francisco : John Wiley and Sons, 2006

Australian/Harvard Format

16384. 2006. Unleashing the power of PR : a contrarian’s guide to marketing and communication. John Wiley and Sons San Francisco