APA Format
1655;1656. (2000). Advertising and the mind of the consumer : what works, what doesn?t and why. London : Kogan Page
MLA Format
1655;1656. Advertising and the mind of the consumer : what works, what doesn?t and why. London : Kogan Page, 2000
Chicago Format
1655;1656. Advertising and the mind of the consumer : what works, what doesn?t and why. London : Kogan Page, 2000
Australian/Harvard Format
1655;1656. 2000. Advertising and the mind of the consumer : what works, what doesn?t and why. Kogan Page London