APA Format
Frank Jefkins; . (1978). Public relation for marketing management / . London : Mcmillan Press
MLA Format
Frank Jefkins; . Public relation for marketing management / . London : Mcmillan Press, 1978
Chicago Format
Frank Jefkins; . Public relation for marketing management / . London : Mcmillan Press, 1978
Australian/Harvard Format
Frank Jefkins; . 1978. Public relation for marketing management / . Mcmillan Press London