APA Format
Kim, W. Chan;
Mauborgne, Renee
. (2005). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
/ Kim W. Chan, Renee Mauborgne
. Boston : Harvard Business School Press
MLA Format
Kim, W. Chan;
Mauborgne, Renee
. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
/ Kim W. Chan, Renee Mauborgne
. Boston : Harvard Business School Press, 2005
Chicago Format
Kim, W. Chan;
Mauborgne, Renee
. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
/ Kim W. Chan, Renee Mauborgne
. Boston : Harvard Business School Press, 2005
Australian/Harvard Format
Kim, W. Chan;
Mauborgne, Renee
. 2005. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
/ Kim W. Chan, Renee Mauborgne
. Harvard Business School Press Boston