APA Format
Kotler, Philip; . (c2006). B2B brand management / Philip Kotler . Berlin : New York : Springer
MLA Format
Kotler, Philip; . B2B brand management / Philip Kotler . Berlin : New York : Springer, c2006
Chicago Format
Kotler, Philip; . B2B brand management / Philip Kotler . Berlin : New York : Springer, c2006
Australian/Harvard Format
Kotler, Philip; . c2006. B2B brand management / Philip Kotler . Springer Berlin : New York