APA Format
Sutherland, Max;
Sylvester, Alice K.
. (2000). Advertising and the mind of the consumer : what works, what doesn?t and why
/ Max Sutherland, Alice K. Sylvester
. London : Kogan Page
MLA Format
Sutherland, Max;
Sylvester, Alice K.
. Advertising and the mind of the consumer : what works, what doesn?t and why
/ Max Sutherland, Alice K. Sylvester
. London : Kogan Page, 2000
Chicago Format
Sutherland, Max;
Sylvester, Alice K.
. Advertising and the mind of the consumer : what works, what doesn?t and why
/ Max Sutherland, Alice K. Sylvester
. London : Kogan Page, 2000
Australian/Harvard Format
Sutherland, Max;
Sylvester, Alice K.
. 2000. Advertising and the mind of the consumer : what works, what doesn?t and why
/ Max Sutherland, Alice K. Sylvester
. Kogan Page London