APA Format
Cheverton, Peter;
. (2006). Understanding brands
/ Peter Cheverton
. London : Kogan Page
MLA Format
Cheverton, Peter;
. Understanding brands
/ Peter Cheverton
. London : Kogan Page, 2006
Chicago Format
Cheverton, Peter;
. Understanding brands
/ Peter Cheverton
. London : Kogan Page, 2006
Australian/Harvard Format
Cheverton, Peter;
. 2006. Understanding brands
/ Peter Cheverton
. Kogan Page London