APA Format
Strauss, Steven D.;
. (c2002). The big idea : how business innovators get great ideas to market
/
. Chicago : Dearborn Trade
MLA Format
Strauss, Steven D.;
. The big idea : how business innovators get great ideas to market
/
. Chicago : Dearborn Trade, c2002
Chicago Format
Strauss, Steven D.;
. The big idea : how business innovators get great ideas to market
/
. Chicago : Dearborn Trade, c2002
Australian/Harvard Format
Strauss, Steven D.;
. c2002. The big idea : how business innovators get great ideas to market
/
. Dearborn Trade Chicago